Chelsea FC Rebranding

✨ Chelsea Football Club FC Crest Redesign ✨ For this project, I reinterpret Chelsea’s identity while keeping its most iconic heritage alive. The main elements I focused on are: 🔹 The lion holding the staff, a timeless emblem of courage and tradition. 🔹 The blue and white colors, representing pride, strength, and unity. 🔹 The roses, connecting to English history and adding balance to the composition. 🔹 A simplified monogram version (C.F.C.), designed for flexibility in modern contexts such as digital platforms, merchandising, and social media. My goal was to create a cleaner and more versatile crest that respects Chelsea’s legacy while adapting to contemporary visual standards. This redesign is part of my ongoing journey in sports branding design, a field that inspires me because it merges identity, culture, and passion into one symbol. What do you think about this reinterpretation? ⚽🎨